The Blog

Selling something isn’t the problem. We all exchange value in some form - whether it’s a coach offering guidance, a café serving coffee, or a local farmer sharing produce. Trade has existed forever, and when it’s done with care, it can be beautiful. But let’s be honest - a lot of selling today does not come from a good place. It’s rushed. It’s aggressive. It’s clever, persuasive, high-pressure - and at times, deliberately misleading.